NEWProfit Dashboards · See live demo

Stop guessing where
the profit is.

Profit Truth builds custom dashboards for Shopify brands that surface real net profit per order, per channel, per ad. Live in 2 weeks.

Works with the tools you already use
Shopify
Meta Ads
Google Ads
Klaviyo
TikTok Ads
Recharge
Stripe
Postscript
How it works

Three steps to profit clarity.

From kickoff to live dashboard — two weeks, fixed price, no analyst required.

Step 01

Map your business

A 15-minute discovery call where we walk through your tools, KPIs, and the questions you wish you could answer every morning. No pitch — if it's not a fit, I'll tell you on the call.

Book a call
Connected tools4 of 6 selected
ShopifyREVENUE
Meta AdsPAID
Google AdsPAID
KlaviyoEMAIL
TikTok AdsPAID
RechargeSUBS
Step 02

Build & connect

I design and build your custom dashboard, connecting it to your real data sources. First version ships by end of Week 1 for your review. Real numbers, mobile-friendly, branded for you.

See an example
Build progress · Week 1 Live
Connect Shopify
100%
Connect Meta Ads
100%
Connect Google Ads
100%
Build profit table
75%
Cohort retention
40%
Mobile layout
Next
Step 03

Go live

By end of Week 2, your dashboard is live with full data and a walkthrough call. Then you get the keys — including 60 days of refinements built in.

Learn more
MMarlowe & Co.
Live · 2 min ago
Revenue is up. Profit is down.
Net Profit · Yesterday
$2,184
↓ 8.2%
Revenue
$14.3k
↑ 12.1%
ROAS
3.72x
↓ 4.1%
1 product silently losing money. The Travel Kit has 3.7x ROAS but −7% margin after fees.
0
Days from kickoff to live dashboard
0
Sections built into every dashboard
0%
Custom designed — no templates, no SaaS lock-in
0
Industries built for — Shopify, Agency, SaaS
Features

Built for founders who run the
business, not the analyst team.

Every choice in how I build is in service of one thing: putting decision-grade numbers in front of you in two weeks, not two quarters.

Profit-first methodology

Every metric ties back to net profit per order. Not ROAS, not impressions, not vanity. The number that hits your bank.

Live in 2 weeks

Most BI projects take 3-6 months. I deliver a working dashboard connected to your real data inside 14 days. No exceptions.

Connects to your stack

Shopify, Meta, Google, Klaviyo, TikTok, Recharge, Postscript, and more. Whatever you use — I plug into it.

Designed, not templated

Every dashboard is custom-designed around how you actually run the business. No drag-and-drop SaaS, no generic charts.

Founder-friendly

Mobile-friendly out of the box. Plain English labels. No analyst required. Built for the morning-coffee check-in.

No long contracts

One-time build fee. Monthly support is month-to-month, cancel anytime. No retainers, no minimums, no surprises.

Profit-leak calculator

How much profit are you leaking?

A quick estimate based on typical patterns for $1M–$10M Shopify brands. Adjust the sliders to match your business.

Your business
Monthly revenue$200k
$50k$2M
Monthly ad spend$40k
$5k$500k
Avg COGS %35%
20%60%
Your estimate
True operating margin
37.0%
After COGS, shipping & fees, and ad spend
Estimated monthly profit leak
$5k$13k
Typical hidden inefficiencies for brands at your scale
Annual impact
$108k
Midpoint estimate — what you'd recover over 12 months
Where it typically hides
  • 1–2 products selling well but losing money after fees
  • An ad channel with great ROAS but negative profit
  • Cohort retention dropping in newer customers
  • Discounts or promos cannibalizing healthy margin

This is a rough estimate. A custom dashboard finds the specific leaks in your business.

Find your real number
Pricing

Simple, transparent pricing.

No retainers, no minimum contracts, no surprise invoices. Pay once or month-to-month — your call.

Starter

The Build

A custom dashboard, fully yours.

$2,500
One-time · 50% upfront, 50% on delivery
  • Single custom dashboard
  • Up to 5 integrations connected
  • 5 sections, mobile-friendly
  • 14-day delivery promise
  • 60 days of refinements included
  • 60-min walkthrough call
Book a call
Most popular
Standard

Build + Ongoing

For founders who want continuous improvement.

$2,500
+ $400/month support
  • Everything in Starter
  • Monthly profit review call (45-min)
  • Broken integration fixes < 24hrs
  • New metrics added as business grows
  • Priority email + Slack support
  • Cancel anytime — no contracts
Book a call
Multi-brand

The Studio

For agencies and multi-brand operators.

From $5,000
Custom scoping · Monthly support extra
  • Multiple dashboards (2+ brands)
  • White-label option for agencies
  • Team training (60-min × 2)
  • Custom integrations beyond standard list
  • Dedicated Slack channel
  • Quarterly business review
Talk pricing
Testimonials

Loved by founders.

Real words from the brands I've built dashboards for.

Your first client's testimonial goes here. After delivery, ask for a 2-3 sentence quote about what changed for their business.
?
Client Name
Founder · Shopify Brand
Second testimonial. Ask for something specific — what they found in the dashboard that they didn't know before, or what changed in how they make decisions.
?
Client Name
CEO · DTC Brand
Third quote. Three short, specific testimonials beat one long generic one. Real outcomes > superlatives every time.
?
Client Name
Co-founder · Subscription DTC
← Placeholder cards — replace with real quotes after your first 3 clients
FAQ

Frequently asked questions.

Ready to find your hidden profit?

Book a 15-minute call. I'll walk you through the live demo and we'll talk about whether this would help your business. No pitch.