M
Marlowe & Co.
Profit Intelligence
Live · Last sync 2 min ago Tue, May 11, 2026
Morning Brief — 09:14 IST

Revenue is up.
Profit is down.

A snapshot of where Marlowe & Co. actually made and lost money yesterday — past the ROAS, past the vanity, down to what hit the bank.

01
Morning Snapshot
Yesterday vs same day last week
The number that matters
Net Profit · Yesterday
$2,184
↓ 8.2% vs $2,378 last Tue
Revenue
$14.3k
↑ 12.1%
Orders
142
↑ 8.4%
Ad Spend
$3,840
↑ 24.3%
Blended ROAS
3.72x
↓ 4.1%
!
Revenue grew 12% but profit fell 8%. Ad spend outpaced sales growth by nearly 3×, and one product is silently dragging margin. See Section 02.
02
Profit Truth
By product · Last 30 days
Gross Revenue · 30d
$120,420
Across 7 SKUs, 1,184 orders
Net Profit · 30d
$27,930
23.2% true margin (after COGS, ship, fees, ads)
Profit Leaked
– $1,840
From 1 product selling below breakeven

Per-product profitability

Ranked by net profit per order
Product
Price
COGS
Ship
Ad/order
Profit
Margin
Status
Sandalwood Beard Oil
$48
$7
$4
$9
$26.08
54%
Scale
Bergamot Aftershave Balm
$36
$6
$4
$11
$13.56
38%
Healthy
Charcoal Facial Cleanser
$28
$5
$4
$8
$9.88
35%
Healthy
Heritage Safety Razor
$89
$32
$6
$18
$29.44
33%
Hold
Cedar Shave Soap
$24
$4
$4
$7
$8.04
33%
Hold
Razor Cartridge Refills
$32
$11
$4
$14
$1.72
5%
Margin risk
Travel Grooming Kit
$68
$28
$7
$35
– $4.72
–7%
Losing money

Revenue by channel

Where sales are coming from · 30d
Meta Ads
$42,180
Google Ads
$28,040
Klaviyo Email
$24,300
Organic
$18,120
TikTok Ads
$7,780

Profit by channel

Where money actually lands · 30d
Klaviyo Email
$9,840
Organic
$7,200
Google Ads
$7,080
Meta Ads
$4,220
TikTok Ads
– $890
"
The aha

Meta drives the most revenue. Email drives the most profit.

Meta brings in 35% of sales but only 15% of profit. The Travel Grooming Kit and TikTok Ads together leak $5,610/month. Reallocating 20% of Meta spend into email and Google could add an estimated $3,400/month to net profit — without growing the top line by a single dollar.

03
Customer Economics
Cohort view · 4-month window
Blended CAC
$36
↑ 14% vs last month — acquisition is getting expensive
90-day LTV
$138
↓ 6% across recent cohorts
LTV : CAC
3.8x
Healthy — but trending toward 3.0x floor

Cumulative revenue per customer, by month acquired

Each line tracks one cohort's spend over time
Feb '26 Mar '26 Apr '26 May '26
$200 $150 $100 $50 $0 Day 0 Day 30 Day 60 Day 90 Day 120 May cohort tracking ~$25 below Feb at Day 90

CAC by acquisition channel

Cost to acquire one new customer · 30d
Klaviyo Email
$0
Organic
$0
Google Ads
$24
Meta Ads
$52
TikTok Ads
$89

Payback period

Months to recover acquisition cost · By channel
Email / Organic
Day 1
Google Ads
1.4 mo
Meta Ads
3.1 mo
TikTok Ads
6.2 mo
Blended
2.4 mo
04
Creative Performance
Top 5 active creatives · Ranked by profit

Which ads actually made money

Not ranked by ROAS or clicks · By net profit
Rank
Creative
Spend
Revenue
ROAS
Profit
Margin
Action
01
▶
Beard oil ritual — UGC video
Meta · Reels · 14d running
$4,800
$22,400
4.7x
$7,200
32%
Scale
02
◐
Heritage razor — demo carousel
Meta · Carousel · 21d running
$3,200
$13,600
4.3x
$4,100
30%
Scale
03
◇
Founder story — carousel
Meta · Carousel · 9d running
$1,800
$7,200
4.0x
$2,300
32%
Hold
04
○
Cedar soap — product close-up
Google · Display · 18d running
$2,100
$6,800
3.2x
$1,420
21%
Hold
05
✕
Travel kit unboxing — TikTok video
TikTok · Spark Ad · 22d running
$5,400
$19,800
3.7x
– $890
–4%
Kill
!
The Travel Kit creative has a 3.7x ROAS — and loses money on every order. The product itself has –7% margin (see Section 02), so the creative is faithfully scaling a losing SKU. Killing this single creative saves an estimated $890/month and frees $5,400 in budget.
05
Inventory & Cash Signal
Forward-looking · 90d window

Days of inventory remaining

At current sell-through rate · Top SKUs
Sandalwood Beard Oil
8 days
Cedar Shave Soap
14 days
Charcoal Facial Cleanser
24 days
Heritage Safety Razor
32 days
Bergamot Aftershave Balm
46 days
Razor Cartridge Refills
68 days

Cash runway

At current burn · Marketing spend driven
Cash on hand
$84,200
Monthly ad spend
$115,400
Runway at current burn
~12 weeks
Now 6 wks 12 wks 18 wks
!
Stockout risk in 8 days: Sandalwood Beard Oil. This is your highest-margin SKU (54% profit margin) and Top 3 by revenue. A reorder placed today (lead time 14d) means 6 days of lost sales — an estimated $8,400 in revenue and $4,500 in profit at risk.
∴
The full picture

Three small moves, one big +$8,900/month in profit.

Kill the Travel Kit product and its TikTok creative (+$1,840 + $890). Shift 20% of Meta budget into Email & Google (+$3,400 from CAC efficiency). Reorder Sandalwood Oil today to avoid a $4,500 profit gap. None require growing revenue — just seeing where it actually goes.

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